For decades, industrial aquaculture has been framed as a win-win: farm fish to spare wild fisheries, reduce environmental harm, and meet global demand with a healthy, efficient protein. This narrative—popularized as the industry’s “Blue Revolution”—has profoundly shaped policy, conservation strategies, and institutional purchasing decisions.
This report examines what that story leaves out: that, through greenwashing, aquaculture has brought factory farming from land to sea. Across five central claims that anchor “sustainable seafood” messaging, it shows how industrial fish farming has expanded at a scale that inherently drives ecological harm by intensifying pressure on wild fisheries, spreading disease and drug dependence, worsening climate impacts, and leaning on labels and certifications that often substitute for real accountability.
